{"id":26499,"date":"2024-11-25T10:06:16","date_gmt":"2024-11-25T09:06:16","guid":{"rendered":"https:\/\/www.archiviostoricolivetti.it\/news-2\/corporate-heritage-awards-2024-olivetti-tra-i-finalisti\/"},"modified":"2024-11-25T10:10:48","modified_gmt":"2024-11-25T09:10:48","slug":"corporate-heritage-awards-2024-olivetti-tra-i-finalisti","status":"publish","type":"post","link":"https:\/\/www.archiviostoricolivetti.it\/en\/news-2\/corporate-heritage-awards-2024-olivetti-tra-i-finalisti\/","title":{"rendered":"Corporate Heritage Awards 2024: Olivetti Among the Finalists"},"content":{"rendered":"\t\t
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November 22, 2024
National Headquarters of Confindustria, Rome<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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On the morning of November 22, the awards ceremony for the fourth edition of the Corporate Heritage Awards<\/em> took place at the national headquarters of Confindustria in Rome, as part of the XXII Week of Business Culture. This recognition is conceived and organized by Leaving Footprints<\/em>, an academic spinoff of the University of Sannio and the University of Naples Parthenope, specializing in heritage marketing.<\/p>

The event celebrated the fusion of tradition and innovation, honoring Italian companies that excel in enhancing their historical and cultural heritage through creative and socially impactful projects. The awarded companies were selected based on their ability to tell stories through words, images, sounds, and places, emphasizing the importance of preserving and sharing corporate heritage.<\/p>

Cimbali Group received a special mention for creativity in its integrated heritage marketing strategy, thanks to a series of innovative projects that respect tradition. Among these initiatives were the new corporate video \u201cMUMAC\u201d<\/em>, the \u201cDigital Vault\u201d<\/em>, offering an immersive experience into the history of professional coffee machines, and the interactive \u201cMUMAC \u2013 Coffee Escape\u201d<\/em> project, which explores coffee culture. At the heart of these projects is MUMAC, the Museum of the Coffee Machine, inaugurated in 2012 to mark the company’s 100th anniversary and, since 2018, part of the Lombardy Design Museum Network. Here, tradition, technology, and design converge.<\/p>

Among the finalists in the \u201cStorytelling through Places<\/strong>\u201d category, Olivetti submitted the<\/strong> Olivetti Historical Archive Association<\/strong><\/em>. Founded in 1998, the association preserves and promotes the documentary heritage of the company and the Olivetti family. By adopting a digital approach, the Archive redefines the concept of “place,” transforming it into an inclusive and open cultural space that transcends physical boundaries.<\/p>

Gaetano di Tondo<\/strong>, president of the Olivetti Historical Archive Association, commented: “The comprehensive project we presented for the 2024 Heritage Awards revolutionizes the concept of place, combining our physical headquarters with an expansive and international digital presence. It reflects a forward-looking vision and human-centered innovation, values that have always distinguished Olivetti.”<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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For more information visit the Corporate Heritage Awards website<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

November 22, 2024National Headquarters of Confindustria, Rome On the morning of November 22, the awards ceremony for the fourth edition of the Corporate Heritage Awards took place at the national headquarters of Confindustria in Rome, as part of the XXII Week of Business Culture. This recognition is conceived and organized by Leaving Footprints, an academic […]<\/p>\n","protected":false},"author":4,"featured_media":26491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"inline_featured_image":false,"footnotes":""},"categories":[743,16],"tags":[835],"class_list":["post-26499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-2024-en","category-news-2","tag-corporate-heritage-awards-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/posts\/26499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/comments?post=26499"}],"version-history":[{"count":0,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/posts\/26499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/media\/26491"}],"wp:attachment":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/media?parent=26499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/categories?post=26499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/tags?post=26499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}