{"id":27153,"date":"2025-04-07T09:04:29","date_gmt":"2025-04-07T07:04:29","guid":{"rendered":"https:\/\/www.archiviostoricolivetti.it\/?p=27153"},"modified":"2025-04-07T15:57:29","modified_gmt":"2025-04-07T13:57:29","slug":"talk-dna-digital-natural-analogue-beyond-materiality","status":"publish","type":"post","link":"https:\/\/www.archiviostoricolivetti.it\/en\/news-2\/talk-dna-digital-natural-analogue-beyond-materiality\/","title":{"rendered":"Talk &#8220;DNA: Digital, Natural, Analogue \u2013 Beyond materiality&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27153\" class=\"elementor elementor-27153 elementor-27148\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46eb7ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46eb7ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9390815\" data-id=\"9390815\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0030c5a elementor-widget elementor-widget-text-editor\" data-id=\"0030c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>April 9, 2025 at 3:30 PM<br \/>Phyd Hub<br \/>Via Tortona, 31- Milan<br \/><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe45873 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe45873\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b21443\" data-id=\"1b21443\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b43271 elementor-widget elementor-widget-text-editor\" data-id=\"6b43271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of Milan Design Week, <strong>Lotus <\/strong>is presenting a smaller version of <em>The Lotus Theory<\/em> exhibition presented in London in September 2024 to celebrate the present and future of its iconic DNA. The exhibition explores the human-centered creative approach that underpins the brand&#8217;s current and future designs.<\/p><p>On this occasion, the talk titled <em>DNA: Digital, Natural, Analogue \u2013 Beyond materiality<\/em> is also proposed to talk about human centric design, connection between ergonomics, analog and digital, and sustainability.<\/p><p>The meeting will be attended by:<\/p><ul><li><strong>Marie-Camille Lecoq<\/strong>, Head of CMF &amp; Sustainability @ Lotus;<\/li><li><strong>Ben Payne<\/strong>, VP of Design @ Lotus;<\/li><li><strong>Dario Rattazzi<\/strong>, Head of Product Prestige R&amp;D @ Pirelli;<\/li><li><strong>Gaetano di Tondo<\/strong>, Associazione Archivio Storico Olivetti President;<\/li><li><strong>Facundo Gutierrez<\/strong>, MotorSkins co-founder;<\/li><li><strong>Andrea Rosati<\/strong>,\u00a0Head of Strategic Design, Lotus (Moderator).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-975bc07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"975bc07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c0b678\" data-id=\"5c0b678\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9805ab4 elementor-widget elementor-widget-text-editor\" data-id=\"9805ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More information available <a href=\"https:\/\/www.hoa.konzepthaus-consulting.com\/lotus\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>April 9, 2025 at 3:30 PMPhyd HubVia Tortona, 31- Milan As part of Milan Design Week, Lotus is presenting a smaller version of The Lotus Theory exhibition presented in London in September 2024 to celebrate the present and future of its iconic DNA. The exhibition explores the human-centered creative approach that underpins the brand&#8217;s current [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":27160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"inline_featured_image":false,"footnotes":""},"categories":[842,16],"tags":[872,781,871],"class_list":["post-27153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-2025-en","category-news-2","tag-lotus-en","tag-talk","tag-talk-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/posts\/27153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/comments?post=27153"}],"version-history":[{"count":0,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/posts\/27153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/media\/27160"}],"wp:attachment":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/media?parent=27153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/categories?post=27153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/tags?post=27153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}