{"id":20011,"date":"2021-10-11T12:24:31","date_gmt":"2023-06-21T14:02:45","guid":{"rendered":"https:\/\/www.archiviostoricolivetti.it\/prodotto\/the-design-company-the-olivetti-style\/"},"modified":"2024-08-02T10:59:04","modified_gmt":"2024-08-02T08:59:04","slug":"limpresa-del-design-lo-stile-olivetti","status":"publish","type":"product","link":"https:\/\/www.archiviostoricolivetti.it\/en\/prodotto\/limpresa-del-design-lo-stile-olivetti\/","title":{"rendered":"L&#8217;impresa del design: lo Stile Olivetti (The design company: The Olivetti style)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>DESCRIPTION<br \/>\nThe third publication in the series &#8220;Business Culture Notebooks&#8221; (Quaderni di cultura d&#8217;impresa) deals with the subject of design in relation to Olivetti and, in particular, the way in which this proved to be a pivotal element in defining the company&#8217;s corporate image. A genuine image that was not constructed ad hoc, but rather sought to reflect its essence.<br \/>\nThis is why we speak of &#8220;Olivetti Style&#8221; (Stile Olivetti), a set of characters that made the brand instantly recognisable and capable of marking an era, and which is still recognisable today as the symbol of this company.<\/p>\n<p>Publisher: Gruppo Loccioni<br \/>\nSeries: Business Culture Notebooks (Quaderni di cultura d&#8217;impresa)<br \/>\nYear: 2010<br \/>\nLanguage: Italian<br \/>\nSize: 11.5 x 19.5cm<br \/>\nPages: 82<\/p>\n","protected":false},"featured_media":11943,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"give_campaign_id":0,"inline_featured_image":false},"product_brand":[],"product_cat":[570],"product_tag":[703,695,702],"class_list":{"0":"post-20011","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-books","7":"product_tag-carlo-vinti-en","8":"product_tag-gruppo-loccioni-en","9":"product_tag-olivetti-style","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/product\/20011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/comments?post=20011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/media\/11943"}],"wp:attachment":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/media?parent=20011"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/product_brand?post=20011"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/product_cat?post=20011"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/product_tag?post=20011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}