{"id":22207,"date":"2023-11-06T16:34:52","date_gmt":"2023-11-09T10:51:07","guid":{"rendered":"https:\/\/www.archiviostoricolivetti.it\/prodotto\/olivetti-carattere-e-identita\/"},"modified":"2025-07-22T01:01:17","modified_gmt":"2025-07-21T23:01:17","slug":"olivetti-carattere-e-identita","status":"publish","type":"product","link":"https:\/\/www.archiviostoricolivetti.it\/en\/prodotto\/olivetti-carattere-e-identita\/","title":{"rendered":"Olivetti Carattere e identit\u00e0 (Olivetti Character and Identity)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>DESCRIPTION:<br \/>\n&#8220;&#8230;Look at the latest correction applied to the Olivetti logo: solidity without harshness, fullness without staticity, rather movement in the very sense of writing, towards the right. A brand that leaves its mark, a block surrounded by an invisible boundary: but also something dynamic, elastic, confidential&#8230; Rounded corners signify facilitation; and rounded corners on rich thicknesses say together comfort and strength, containing the double sense of the word &#8216;capacity.&#8217; It is both the possibility to do and the aptitude to understand, a good synthesis of the meanings gathered in the name Olivetti.&#8221; (Taken from the text of the book)<\/p>\n<p>Text: Franco Fortini<br \/>\nDesign and photos: Walter Ballmer<br \/>\nPublisher: Olivetti Direzione Relazioni Culturali, Disegno Industriale, Pubblicit\u00e0<br \/>\nYear: 1971<br \/>\nLanguage: italian<br \/>\nDimensions: 32 x 21,5 cm<br \/>\nPages: 37<\/p>\n","protected":false},"featured_media":22217,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"give_campaign_id":0,"inline_featured_image":false},"product_brand":[],"product_cat":[608],"product_tag":[],"class_list":{"0":"post-22207","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-rare-items","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/product\/22207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/comments?post=22207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/media\/22217"}],"wp:attachment":[{"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/media?parent=22207"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/product_brand?post=22207"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/product_cat?post=22207"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.archiviostoricolivetti.it\/en\/wp-json\/wp\/v2\/product_tag?post=22207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}