© Associazione Archivio Storico Olivetti – P. IVA 07557530016 • CF 93023540011
Design Cappelli Identity Design
Olivetti’s historical heritage has become
a case study for designing and creating
prototypes of Movable Archives that can be
used and accessed remotely.
Domus Academy, Olivetti Historical Archive Association and Co.Ideas proposed an educational
workshop for students and young designers from all over the world enrolled in the Masters in Interior and Living Design
at Domus Academy, to design movable installations for access to knowledge of the Ivrea factory’s
historical collections. Below is a list of all the projects developed by the students and presented in
February 2018 at the Leonardo da Vinci National Museum of Science and Technology.
Avni Gala | Hyemin Min | Kevin Lin | Vrinda Chhabra
“Like any human organism, a company is both a structure and a form. It must have an idea of the visible quality of its presence, a perceptible identity.”
Keeping the ideology behind Olivetti’s conception and their interests in various art forms, pure or applied, we categorised their work into 8 realms of design. Emphasising their strong use of visuals and communication graphics, we take the viewer to the world of Olivetti through our rolling Archive, an interactive Movable touch point to explore the rich history of Olivetti. A memento that can be preserved and passed on.
Emir Polat | Shwetha Devidas | Weerapa Pongruengkiat
With detailed research, Olivetti for us, changed from the producer of the iconic Valentine to a very valuable case study for contemporary times. This revolutionary company with multiple facets concentrated on various aspects.
Adriano Olivetti had such relevant concerns, like the well being of his employees, which are applicable even today.
Through ‘Stimulus’ we intend on starting a conversation among people. By exposing them to their multidisciplinary approach in the form of quick mini timelines, we want to show the exponential growth of Olivetti and its contribution to the society, thus boosting the ever growing Olivetti Community.
Agarrwal Anurag | Apostolou Nikoletta | Carlos Guijarro
Olivetti’s modo di fare is the essence of philosophy. Every aspect of their products, culture and social presence was a tribute to intelligence and respect for humanity. This archive is an attempt to enter Olivetti’s prodigy and core logic by demonstrating its liberal qualities, innovative ideas and radical mindset. Our ambition is to create a sensation equal to entering Olivetti’s brain and evoke curiosity for visiting and discovering the physical archive. Our focus is on the mind and soul of Olivetti which is more than objects and technology. After all, philosophy is not about what to think but about how to think.
Silvia Frassanito | Nicha Kiatfuengfoo | Shruti Garg
WHAT | HOW | WHY
Cubolivetti is a modular and dynamic archive designed with the intention of creating a ‘New Olivetti Community’ today to keep their spirit alive. The aim is to ‘bring people together’ through a series of workshops and events, reflecting the philosophy and craftsmanship of Olivetti and celebrating the great minds/people who built the brand. The experience will be engaging, interactive and a modern way to share the story of Olivetti in the reality of everyday life.
Do you want to be a part of the Olivetti community? Take this journey through time with Cubolivetti.
Arya Baburaj | Chiara Cioffi | Kayako Asada | Varnitha Radha Manoharan
IMPRINT 1.0 is a movable archive which engages people, letting them be a part of the Olivetti community by leaving a mark behind, taking along a memento for reminiscence.
Xiaoqing Wang | Yokeshwaran Arcot Ranganathan | Burcu Deniz Sevincli | Ankita Netalkar
The project highlights the value of Olivetti: ‘creating for everyone’ by abstraction of one iconic product: the ‘Valentine’. Our vision is to create a monumental installation that provides people with an interactive experience with modular blocks, which comes from transforming the ‘object’ into a ‘space’ by changing the scale of the revolutionary Valentine.
Bushiya RajaKumar | Deepihka Varradharajan | Iva Tramošljanin | Martina Urbanová
Promoting Olivetti through the city of Ivrea with different contents and memories within a movable archive that explains the essence and historical importance of Olivetti.
Iscriviti alla newsletter
Stay up to date on the Olivetti world, subscribe to ours Newsletters!
Associazione Archivio Storico Olivetti
Via Miniere, 31 • 10015 Ivrea (TO)
+ 39 0125 641238 • segreteria@archiviostoricolivetti.it
PEC: archiviostoricolivetti@pec.it
© Associazione Archivio Storico Olivetti – P. IVA 07557530016 • CF 93023540011
Design Cappelli Identity Design
Archive Timetable
from Mon. to Fri.
8.30 a.m. – 12.30 p.m. • 1.30 p.m. – 5.00 p.m.
by appointment
Library Timetable
from Mon. to Fri.
8.30 a.m. – 12.30 • 1.30 p.m. – 5.00 p.m.
free entry and consultation
