The new visual identity of the Olivetti Historical Archive Association

On the day when Camillo Olivetti in 1908 founded Ing. C. Olivetti & C., the Olivetti Historical Archive Association is pleased to present to the public its new visual identity, designed together with the Cappelli Identity Design studio in Rome.

A rebranding project developed following the Dynamic Brand methodology, which projects into the future our work of preserving and enhancing the historical heritage we safeguard.

Speakers:

• Gaetano di Tondo, President of the Olivetti Historical Archive Association
• Matteo Chiantore, Mayor of the City of Ivrea
• Emanuele Cappelli, Designer & Founder of Cappelli Identity Design