Talk “DNA: Digital, Natural, Analogue – Beyond materiality”

As part of Milan Design Week, Lotus is presenting a smaller version of The Lotus Theory exhibition presented in London in September 2024 to celebrate the present and future of its iconic DNA. The exhibition explores the human-centered creative approach that underpins the brand’s current and future designs.

On this occasion, the talk titled DNA: Digital, Natural, Analogue – Beyond materiality is also proposed to talk about human centric design, connection between ergonomics, analog and digital, and sustainability.

The meeting will be attended by:

• Marie-Camille Lecoq, Head of CMF & Sustainability @ Lotus;
• Ben Payne, VP of Design @ Lotus;
• Dario Rattazzi, Head of Product Prestige R&D @ Pirelli;
• Gaetano di Tondo, Associazione Archivio Storico Olivetti President;
• Facundo Gutierrez, MotorSkins co-founder;
• Andrea Rosati, Head of Strategic Design, Lotus (Moderator).