Olivetti Carattere e identità (Olivetti Character and Identity)

Cod.: OLI0655

“…Look at the latest correction applied to the Olivetti logo: solidity without harshness, fullness without staticity, rather movement in the very sense of writing, towards the right. A brand that leaves its mark, a block surrounded by an invisible boundary: but also something dynamic, elastic, confidential… Rounded corners signify facilitation; and rounded corners on rich thicknesses say together comfort and strength, containing the double sense of the word ‘capacity.’ It is both the possibility to do and the aptitude to understand, a good synthesis of the meanings gathered in the name Olivetti.” (Taken from the text of the book)

Text: Franco Fortini
Design and photos: Walter Ballmer
Publisher: Olivetti Direzione Relazioni Culturali, Disegno Industriale, Pubblicità
Year: 1971
Language: italian
Dimensions: 32 x 21,5 cm
Pages: 37


5 in stock

5 in stock

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