The design company: The Olivetti style

Cod.: OLI0642

The third publication in the series “Business Culture Notebooks” (Quaderni di cultura d’impresa) deals with the subject of design in relation to Olivetti and, in particular, the way in which this proved to be a pivotal element in defining the company’s corporate image. A genuine image that was not constructed ad hoc, but rather sought to reflect its essence.
This is why we speak of “Olivetti Style” (Stile Olivetti), a set of characters that made the brand instantly recognisable and capable of marking an era, and which is still recognisable today as the symbol of this company.

Publisher: Gruppo Loccioni
Series: Business Culture Notebooks (Quaderni di cultura d’impresa)
Year: 2010
Language: Italian
Size: 11.5 x 19.5cm
Pages: 82


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